News & Insights / Asura appoints Chief Marketing Officer Asura appoints Chief Marketing Officer Asura strengthens its management team with the hire of Lisa Worley as its first Chief Marketing Officer.

Lisa will play a pivotal role in building the Asura brand and in driving the marketing strategy in line with Asura’s ambitious growth plans as it continues to innovate and expand its investment technology, custody, and trade execution solutions for the asset management, wealth and investment platform markets.

With over 20 years’ experience leading marketing, client experience and digital transformation globally in banking, fintech, wealth and investment management, Lisa joins Asura from Embark Group, where she served as Group Head of Marketing as well as Head of Corporate Social Responsibility. Prior to Embark, Lisa spent seven years at Barclays Wealth and Investment Management as Global Head of Marketing, also leading customer engagement for Barclays direct investing businesses. She was previously UK Head of Marketing for EY.

Lisa also serves as a Board Trustee of ABF The Soldiers Charity, the British Army’s national charity.

David Waddington, Chief Executive, Asura Financial Technologies said: “Lisa brings a wealth of marketing knowledge and experience from the financial services sector to Asura, key to help us drive the enhancement and expansion of our digital services and client experience as we aim to make more innovative operating and trading models widely accessible across the industry. Lisa’s leadership skills and experience will also be invaluable to our management team in support of our ambitious growth plans for the business.”