Asura - Press Release
News & Insights / Asura partners with Rotherham United in support of Rotherham Hospice.
Calendar Icon9 March 2022
Asura partners with Rotherham United in support of Rotherham Hospice. Asura Financial Technologies (Asura) has announced today that it has joined Rotherham United’s portfolio of partners at AESSEAL New York Stadium for the remainder of their 2021/22 Papa John’s Trophy campaign as a Sleeve Sponsor.

With clubs still competing in this season’s competition permitted to welcome a ‘Sleeve Sponsor’ for the semi-finals – and the final should the Millers get there – Asura have pledged their support not only to the club but also to local charity, Rotherham Hospice.

Waiving the right to display its own logo, Asura has donated the opportunity for brand exposure to the charity which is close to Rotherham United’s hearts, and whose branding will feature proudly on the sleeves at Hartlepool United – and then potentially at Wembley in the showpiece final.

The initial deal runs to the end of the current season with commercial discussions underway between Asura and Rotherham United for further collaboration in the future.

David Waddington, Director Asura Financial Technologies, said: “Having spoken with the club over the past few weeks, it is clear that they have a real commitment to their role in the local community and indeed the charity work that runs alongside that and we felt it important to make it clear that we share those same values as a company."

“With that in mind, we believed it would be appropriate to show our support to an organisation which is not just close to the club, but also the hearts of many people in the town. We are very proud to be making this gesture to the Rotherham Hospice in an attempt to champion their amazing story and all of the great work that they do in the local area.”

Steve Coakley, Commercial Director Rotherham United said: “I think that it has become well-known in the Rotherham area and beyond that we only get involved with people who closely align with our beliefs as a football club, whether that be in business, or those representing us on the football front.”

“It didn’t take long at all to establish that Asura Financial Technologies were a company that shared our own beliefs and have similar ambitions to continue to grow – something we both believed we could do through a mutually beneficial relationship.”

“The fact that their first involvement with the club is a selfless one, which not only contributes to the club’s finances, but, more importantly, sees them make a charitable donation to the Rotherham Hospice speaks volumes about the people we are going into business with."

Read the Rotherham United’s announcement here.